User Guide

The command line may seem an unlikely place to ply the craft of brand alignment, but with Clip, flexibility is at your fingertips. The first step towards customizing your charts is to identify your brand’s colors. Often, these are found in the company’s style guide or branding materials. If you don’t have access to these already, tools like color pickers can help you extract the colors from any branded content you may have.

Clip lets you tailor charts to reflect these hues. The software allows for specifying colors down to the exact hexadecimal color codes, ensuring a perfect match with your branding. When you’re writing your commands for generating charts, clip in your brand colors where appropriate. You may set the fill color for bars in a bar chart or the line color in a line graph.

Styling elements such as fonts, line weights, and shapes contribute equally to the visual branding of your charts. Let’s say your brand uses a particular font. You can specify this font in your Clip commands, making sure every text element matches your branding. Clip operates in a server environment, so ensure the fonts you want to use are installed on your system.


Automating Theme Application with Scripting

To get started, you need access to a command line interface and Clip installed on your system. You’ll require a basic understanding of scripting languages. A common choice is Bash for Linux and macOS users or PowerShell for those on Windows. These environments allow you to execute Clip commands and automate processes.

Your script should start with defining your brand’s color palette and styles, including any specific font choices, line styles, or shape preferences. Consider an example where your brand uses two primary colors and a special font. You might write a script that sets these as default values for Clip to use every time it runs.

Here’s a simplified snippet of what the script could look like:




# Define brand colors





# Charting function

create_chart () {

    clip chart –file “$1” –type “$2” –color “$primaryColor” –font “$brandFont” –output “$3”



# Create a bar chart

create_chart “sales_data.csv” “bar” “monthly_sales_chart.svg”


In this snippet, create_chart is a function that you can reuse to create charts with your defined brand colors and font. By passing different parameters, you can customize the type of chart and the data it displays. This approach removes the need to write lengthy commands every time and ensures that your brand’s visuals are uniform.

The primary benefit of writing a script to automate theme applications is efficiency. You save time by not having to manually input your brand’s styling details for each chart. It minimizes human error—a necessary factor when brand consistency is a must.

Scripts can be shared and reused within an organization. This ensures that anyone creating charts will use the same branding guidelines, which is important for maintaining a consistent brand identity.


Dynamic Themes for Diverse Data Sets

Dynamic themes in data visualization serve as a bridge connecting various brand elements with specific data sets. Clip’s capabilities to incorporate conditional logic into scripts is what allows for the creation of dynamic themes. Instead of being static and unchangeable, these themes can adapt based on predefined rules set to correspond with specific datasets or chart types.

The essence of dynamic theming lies in conditional logic within scripts—that is, the ‘if-then’ statements that tell your script how to behave under certain circumstances. Here’s a simple illustration:


Custom Themes Clip#!/bin/bash


# Function to select theme based on product line

choose_theme () {

    case “$1” in


            echo “#FF5733”  # Orange Color for Product A



            echo “#3333FF”  # Blue Color for Product B



            echo “#CCCCCC”  # Default Color





# Function to create a chart

create_chart () {

    themeColor=$(choose_theme “$1”)

    clip chart –file “$2” –type “$3” –color “$themeColor” –output “$4”



# Example usage

create_chart “ProductA” “data_product_a.csv” “line” “product_a_line_chart.svg”


The choose_theme function determines the color scheme to use based on the product line specified. When create_chart is called, it uses choose_theme to set the theme color dynamically before generating the chart.

It allows charts to be generated with themes that are tailored to the specifics of the data. This customization enhances the relevance and readability of the visualizations and helps to maintain a coherent brand identity across different product lines or departments within a company.

With dynamic themes, the process of updating and maintaining chart visualizations becomes more streamlined. Instead of having to recall every detail of a certain brand style, users rely on the scripting logic to apply the correct theming. This frees up time to focus on more strategic tasks like data analysis and interpretation.


Savvy Scripts for Smart Styling

‘Savvy scripts’ refer to well-thought-out lines of code that are crafted with the specific intent of enhancing the visual styling of data charts. These scripts are strategic, and designed to automate repetitive tasks and ensure consistent application of style guidelines—without sacrificing flexibility or attention to detail.

When you write a script, it’s important to consider both the logic flow and the style elements. Let’s take a closer look at how savvy scripting can elevate your chart’s styling while remaining pragmatic:




# Define style elements







# A welcome message for clarity

echo “Generating a customized chart with savvy styling…”


# Function to create a chart

create_chart () {

    # Logic to choose line style based on data trends

    local linePattern

    if [ “$2” == “trendUp” ]; then


    elif [ “$2” == “trendDown” ]; then






    # Command to generate the chart with specified styles

    clip chart –file “$1” –type “line” \

    –line-color “$brandColorPrimary” \

    –line-style “$linePattern” \

    –font-family “$fontFamily” \

    –font-size “$fontSize” \

    –line-width “$lineWidth” \

    –output “$3”



# Create a chart for upward trending data

create_chart “data_up.csv” “trendUp” “upward_trend_chart.svg”


# Informative completion message

echo “Your chart with smart styling has been generated.”

In this snippet, the script dynamically applies styling based on the data trend. By utilizing simple but effective conditions, the chart’s line style changes to reflect the character of the data trend visually.

By incorporating style elements directly into the script, every chart produced is guaranteed to match the brand’s design specifications. Scripts like the example above save significant amounts of time, eliminating the need for manual adjustments after the chart has been generated.

Savvy scripts are adaptable, allowing for customization without the need for extensive rewrites. The script can be easily updated to suit evolving requirements, ensuring that the charts remain current and visually compelling.


Power Tips for Professional Presentations

When you’re aiming for that sleek, professional look, pay attention to the little things. This includes the padding around your chart, how your legends are displayed, and even the gridlines. With Clip, you can tweak all these elements. Reducing the opacity of gridlines can make your data stand out more, while still providing a reference for the viewer.

When your chart isn’t looking quite right, consider checking your syntax and ensuring that your commands are structured properly. Clip documentation can be immensely useful, providing the syntax and options available for your custom charts.

Use your custom color schemes and styles judiciously, making sure each chart aligns with your brand’s voice and visual guidelines. Review your charts to ensure they match the intended look and feel before incorporating them into reports or presentations.


Other posts

  • Effective Use of Legends and Annotations in Clip Charts
  • Integrating Clip with Jupyter Notebooks
  • Building Pie Charts with Clip
  • Creating a Workflow with Clip
  • Choosing the Right Fonts for Your Charts in Clip 
  • Plotting Geographic Data with Clip
  • Creating Bar Charts with Clip
  • Advanced Line Graphs in Clip
  • Localization and Internationalization with Clip